Two watches, one Riviera. © Pierre Lannier
The Club Series · Episode 3
An Alsatian family-owned company, watches assembled in France since 1977, and a summer that smells of crumpled linen and pool water: this is summer according to Pierre Lannier, the third episode of our series.
Highlights: French watches ranging from €90 to €280, a solar-powered skeleton automatic watch, gold-tone watches that look great with a tan—and most of our selection is on sale. The entire collection is available at the Club.
Pierre Lannier: Summer, Alsatian Style
For nearly fifty years, the Burgun family has been assembling its watches in Ernolsheim-lès-Saverne, in Alsace. Pierre Lannier embodies affordable and creative French watchmaking: colorful dials, bold gold accents, skeletonized automatic watches—and a genuine seaside vibe, as evidenced by their latest campaign, shot on location between the beach and the pool.
For her: gold, aqua, and daisies
Multiples, Pya, Chouquette & Neora
Pierre Lannier's gold-tone watches are made for summer: they catch the evening light and add a warm touch to a sun-kissed wrist. A rose-gold Milanese bracelet, a vintage square case, a green sunburst dial—there's something for every vacationer.
Green dial, white daisies: summer in a bouquet.
Multiples — Rose Milanese
The best-selling pink Milanese, as light as a summer evening.
€108.66- 20%
Chouquette — Gold-Plated Steel
Minimalist, golden—from the morning market to dinner on the terrace.
128.62 €- 20%
Neora — Green Leather
A green sunburst dial and matching leather strap: a fresh touch.
128.62 €- 20%
For him: linen, leather, and exposed mechanics
Essential, Paddock & Aviator
The elegant Frenchman's summer uniform—a linen shirt and supple leather—calls for a blue dial or a mechanical watch worth admiring. The Paddock Automatic Skeleton, with its sun-yellow leather, is the standout piece of the season.
Paddock — Automatic Skeleton
Open-heart mechanism, sun-yellow leather. The must-have piece of the summer.
278.36 €- 20%
Aviator — Vintage Blue
The Pilot's Watch, with a blue dial and patinated brown leather strap.
118,64 €
Beige on sand: the favorite camouflage pattern of the stylish.
A Beach Getaway
White beach huts, low tide: a French summer.
The Club's tip: The Pierre Lannier watches in our selection are water-resistant from 3 to 10 ATM—perfect for everyday wear, including splashes and showers. For extended swimming, opt for 10 ATM (the sport line), and always rinse the strap and case with fresh water after being in the ocean.
A French family-owned business since 1977
All the Pierre Lanniers are at the Club
Explore the collection →Photos: Pierre Lannier's official accounts. Prices and promotions as of July 6, 2026.
