Trendy Men's Watches for 2026:
—The 5 Must-Have Styles
From retro-vintage to French aviation—our breakdown of the major watch trends and a selection of the best models available.
In 2026, men’s watchmaking is experiencing a unique moment: styles are multiplying, vintage coexists with technical designs, and sportiness blends with elegance. Here are the five major trends our experts have identified—along with a flagship model for each, available at Club de la Montre.
Trend No. 1
Vintage Retro — The Timeless Classic That Never Goes Out of Style
The digital revival of the ’80s and ’90s has become a major trend. In 2026, wearing a vintage watch—Casio, Kelton, Swatch—is a statement of an unpretentious, low-key style. Millennials and Gen Z have reignited the movement: the vintage watch is the sneaker of the watch world. Affordable, steeped in history, and instantly recognizable.
The ultimate icon of its kind. Silver stainless steel, retro LCD display, blue backlight. Worn by generations of French people since 1993. You can't go wrong with this one.
View the template →→ Our Complete Guide to the Casio Vintage 2026 · And the Kelton Guide — The French Vintage Watch
Trend No. 2
The green dial—the color of the year in watchmaking
Since 2023, the major Swiss watchmakers have established the green dial as the most desirable color. In 2026, this trend is trickling down to more affordable brands. A forest green or khaki dial instantly adds depth and character to a watch—it stands out without being overpowering. LIP, Pierre Lannier, and Kelton all offer remarkable versions.
LIP's most desirable model in 2026. Deep forest-green dial, 40mm brushed stainless steel case, gold hands. Natural French elegance—understated, bold, timepieces with character.
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Trend No. 3
The chronograph—both technical and elegant
The chronograph remains the most commonly worn watch complication in everyday life. In 2026, there will be an explosion of models priced between €150 and €300: they combine the technical aspect of sub-dials with a bold streetwear aesthetic. Nixon, in particular, has mastered this style—the American brand brings depth to the urban sports watch without any pretensions of luxury.
Nixon reinvents the urban chronograph. Matte black case, gold accents, tricolor dial with three sub-dials. Water-resistant to 100M. The watch for those who want high-tech features without the flashy luxury.
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Trend No. 4
French Aviation — A Heritage on the Rise
Aviator watches are experiencing a strong resurgence in popularity in 2026, driven by enthusiasm for France’s industrial heritage. The Patrouille de France—the official collection of the world’s most famous aerobatic squadron—perfectly embodies this trend: technical, French, steeped in history, with a clear, masculine design. It’s a cohesive aesthetic that lovers of fine French watches adore.
Multifunctional pilot's watch, sky-blue dial, highly durable silicone strap, chronograph, and compass. Designed for pilots, worn by connoisseurs of fine design. The French tricolor in all its nobility. A collector's item.
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Trend No. 5
Waterproof Sports Gear — Durable, Functional, Stylish
Waterproof sports watches are no longer just for triathletes. In 2026, men want a watch that can handle anything—rain, the pool, team sports—without sacrificing style. Ruckfield, Casio, and G-Shock dominate this segment in France: sturdy watches with character, at affordable prices. Sports on the wrist as a way of life.
The quintessential French sports watch. 10 ATM water resistance, high-strength resin case, neon orange silicone strap. Worn on the rugby field and around town alike. A symbol of French commitment and character.
View the template →→ Our Complete Guide to the Ruckfield 2026 · G-Shock Guide — The King of Waterproof Sports Watches
Summary — 5 Trends, 5 Budgets
| Trend | Flagship model | Budget | For whom |
|---|---|---|---|
| ?️ Retro vintage | Casio A168WA | 38€ | All styles, all ages |
| ? Green dial | LIP Himalaya Green | 238€ | Lovers of French watchmaking |
| ⏱️ Chronograph | Nixon Time Teller Chrono | 230€ | Urban tech, streetwear |
| ✈️ French Aviation | Patrouille de France Athos 1 | 239€ | Heritage Enthusiasts |
| ? Waterproof sports watch | Ruckfield Black/Orange Silicone | 49€ | Athletes, People Who Exercise Daily |
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