Kelton Watch - Tictac Or Kelton x Micmac St. Tropez

Introducing Tictac, the first Tictac Or Kelton x Micmac St. Tropez automatic jewelry watch—a vibrant tribute to the carefree hedonism of the 1960s. It was a time when free spirits gathered for lively dinner parties in Saint-Tropez, where creativity and passion mingled in the Mediterranean air.

At one of these parties, Gunter Sachs—the millionaire playboy and husband of Brigitte Bardot—and Michel Faure were passionately discussing the creation of a new fashion brand. Françoise Sagan, always eager for new adventures, asked curiously, “What’s all this MicMac business?” And so MicMac St. Tropez was born—a bold and eccentric brand that would leave an indelible mark on the fashion world.

Gunter and Michel opened their first store on the harbor in Saint-Tropez, and it was an instant success. Travelers from all over the world stopped by MicMac, drawn by the aura of this unique place where hedonism reigned supreme.

But how can we recapture that spirit of joy and extravagance while remaining pragmatic? That’s how the idea for Tictac took shape. This stainless steel timepiece is the epitome of watchmaking craftsmanship. With its Miyota 8215 automatic movement, it offers unmatched precision, visible through the window on the back of the watch. This timepiece features a scratch-resistant sapphire crystal, and its water resistance of 10 ATM makes it the ideal companion for any adventure, whether you’re swimming in turquoise waters or exploring the wonders of coral reefs.

But Tictac is more than just a functional watch. Its unique design—that original shape, which was neither round nor square but a subtle balance between the two—was a true tribute to the yachts that cruised the bay of Saint-Tropez. The eight carefully arranged screws served as a playful nod to those majestic sailboats, symbols of a life brimming with freedom and pleasure.

And if you look closely at the bracelet, you’ll discover a little surprise. The engraved letters read like a soft whisper: “MMMMMMMMMMMMMM”—a subtle nod to MicMac, the iconic brand that gave rise to Tictac.

Thus, Tictac is much more than just a watch. It is a symbol, a tribute to a bygone era when creativity and passion were the watchwords, when every moment was lived to the fullest. With its 36-mm stainless steel case, scratch-resistant sapphire crystal, and two versions available—one in fine gold plating and the other in brushed steel—Tictac embodies the perfect blend